Product Diffusion Using Advance Selling Strategies: An Online Social Network Perspective
نویسندگان
چکیده
منابع مشابه
Product Adoption in Online Social Network
In product-oriented online social networks, members post product reviews as well as maintaining a list of friends. How to measure the influence a member receives from her friends? This study compares four models to measure the influence based on different theories which make various assumptions of member behavior in a social network. An empirical study was conducted based on 2324 social network...
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ژورنال
عنوان ژورنال: Journal of Artificial Societies and Social Simulation
سال: 2017
ISSN: 1460-7425
DOI: 10.18564/jasss.3207